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Senior Director of Marketing

Online Social Gaming
London
Base to £110K + 25% bonus + stock

Our client is one of the worlds largest and fastest growing social games companies with a mission to change how the world plays games. They have created some of the most loved games on social and mobile platforms such as Facebook, MySpace, Google, Bebo, iPhone and Android and their games are played by millions of people worldwide every day.

The role of Senior Director of Marketing reports to the GM, and is responsible for driving their marketing strategy incorporating full lifecycle management of players across audience acquisition and retention with a strong focus on the cross-game user experience.

Responsibilities:

  • Lead the full player lifecycle management strategy including acquisition, retention, segmentation, insights and cross game player behaviour
  • Drive the allocation marketing resources across titles and geographies
  • Lead the cross promotion strategy across titles to maximise life time value of players
  • Work closely with Studio PMs, and Marketing functions to define the most appropriate measures of success and implement regular tracking infrastructure and processes.
  • Provide actionable input to effective product design and marketing execution

Required Skills:

  • MBA or advanced degree required, with outstanding academic record
  • Solid background in a senior marketing / GM role within a consumer internet business
  • Experience in corporate strategy in consumer internet highly desired
  • Proven track record of driving impactful strategy that resulted in successful product or marketing execution, as measured by user acquisition and retention, and competitive position
  • Strong influencing and leadership skills; effective cross-functional driver
  • Passion for social games
  • Deep understanding of social networking engagement models
  • Understanding of web-wide distribution, partnership, and competitive strategy
  • Start-up experience a strong plus
  • Accurate, fast and attentive to detail
  • Excellent verbal and written communications skills to express complex and analytical concepts with clarity

If you are interested in being considered for this position, please email a copy of your CV to response@renrec.com, quoting reference RR-877.

For details contact
response@renrec.com